8 Comments

Brian, I do not think you have considered the JoJo Siwa style Kevin Miles heel turn. What if he gets so fed up he breaks bad in a way no one could predict. I know the “can you hear me now guy” switched teams, and that was a scandal. But what if Kevin Miles starts putting out pop singles about how he has s*x now. There is comedy gold to be mined here

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The whole Jake from State Farm thing is so weird and it all hinges on everyone pretending he's not a character like Flo or Jamie. It's a bizarre marketing variation of kayfabe in professional wrestling.

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It’s a real life version of when Community had a character become Subway and then he fell in love with Britta

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Thank you! I had the same thought when I was watching the WNBA Draft—shout out to the WNBA for that being something I'm going to do now—and Jake from State Farm is just.... there, like a good neighbor/stalker, sitting down in his red jacket, totally in character. I also like that the real guy doesn't like to be called "Jake" on dates because it introduces a dissonance that might surprise people in real life. People think they're getting the affable Jake, but maybe they're getting prickly weirdo or misanthrope. That'll learn 'em.

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i hope he is making a lot of money for all of this

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Jake from State Farm immediately deciding a date's going nowhere after being misnamed is a defensible version of Ron Desantis's "thai" pronunciation gambit.

Also those marketing people are basically pod people and I'm horrified of them.

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There's nothing remotely new about this... actors who have played brand characters have made public appearances in character going back at least to Nancy Green, who played "Aunt Jemima" at the World's Columbian Exposition in Chicago in 1893, and continued to do so across the country for the next 20 years (followed by others after she retired). The Maytag Repairman, Fred the [Dunkin' Donuts] Baker, and too many others to mention all did (and do) the same, making plenty of public appearances in addition to their commercials.

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wtf

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